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MARKETING

STREET MARKETING AGENCY IN MOROCCO

MARKETING AGENCY IN MOROCCO

AJSPROD is a street marketing and urban communication agency specializing in non-media and turnkey leaflet distribution actions.

Our goal: to surprise, inform and seduce consumers where they live by offering extraordinary operations. Creative, effective and economical solutions that fit perfectly into your communication strategy.

Why use Street Marketing now?

The question inevitably arises as to why choose street marketing when we are in the digital era? It is obvious that it is not very intelligent to base your entire marketing strategy on digital.

Indeed, with street marketing, you will reach more people in record time.

A display in the street, for example, can capture the attention of a potential customer every time they pass by it. Which could lead him to become a consumer later. This method does not need the internet, nor subscribing to a newsletter, nor even accepting an invitation on social networks. Even though street marketing has this direct nature, it is rarely perceived as oppressive or disturbing.

This is also valid for methods that are very communicative. If you receive a flyer or leaflet in the street, this will not commit you in any way, nor will it put any form of pressure on the recipient of the object.

Note that guerrilla marketing can also be compared to street marketing, following the book by Marcel Saucet: “The Street Marketing: The future of Guérilla Marketing and Buzz”.

Here are some examples of this marketing method: tags on walls, on roads, posters on benches, bus shelters, etc.

Where and when should you do street marketing?

If you have to get started, the best thing would be to choose carefully where you are going to proceed. You can choose to do your marketing on the street, in public gardens, in parks, on public transport, in the metro, etc. You will have practically no limit. All of this will depend almost entirely on targeted people. You should choose the busiest places in the city, but still make sure that you are not going to disturb public order or even break any rules. Your goal is to be visible.

You will also need to choose carefully when to launch your campaign. Doing it during peak hours will not necessarily be the right method. Indeed, people are in a hurry at these times of the day and will not pay attention to your advertising. Unless you are just going to distribute a few brochures and flyers.

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